Thursday, July 16, 2009

9. Something Sweet Chocolates

- Southern Cross Packaging Design Awards, Brief E - Chocolate Box. 
- Advertising and Packaging 
- Photography, Photoshop, Indesign, Illustrator, Cardboard.

Brief - a) To create a chocolate package for a small chocolate company 'Something Sweet', as well as a new logo design. The gold cardboard box has a black stencil painted on and is closed together with cream and black ribbon and lace. These colors give the chocolate a rich feeling as well as promoting their company as sophisticated. b) To art direct a photo shoot for a chocolate company 'something sweet' and use those photos to create a series of three print advertising campaign. The ads just like the box are clean and sophisticated. The ads and chocolate are targeted at a mature audience. 

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